Most AI sounds convincing. We find out if it is.
Independent AI advisory for investors evaluating opportunities and companies building capabilities. A decade of building AI products. We know what real looks like.
What we deliver
We work with investors evaluating AI opportunities and companies building AI capabilities.
Deal Evaluation
Technology and team assessment for investment decisions. Written memo in 48 hours.
Portfolio AI Strategy
Identify where AI creates real value across your portfolio companies.
AI Strategy & Execution
We work alongside your leadership to evaluate what's possible — and help you build it.
why us
Built it
Enterprise AI products shipped into global banks and businesses of every size. Consumer AI from zero to thousands of users. Product, sales, integration, architecture — we've built on both sides of the market and know what it takes to get something live.
Assessed it
Corporate finance and capital markets experience evaluating companies, advising on deals, and understanding what investors actually need to see. We speak both languages — technology and returns.
Delivered it
Boardrooms in London. Operations in East Africa. We don't just advise from a distance — we've run businesses, managed teams, and shipped products in markets where nothing works unless you make it work.
how we work
Step 1: Understand
We get into the technology, the team, and the context. No assumptions, no frameworks imported from somewhere else.
Step 2: Evaluate
Honest assessment of what's real, what's possible, and what's noise. Written clearly, no jargon.
Step 3: Recommend
What we'd do if it were our money or our company. Then we help you do it.
Who we are
Most AI companies sound convincing. Not all of them are. We've spent a decade building AI products — selling them to sceptical enterprise buyers, running them in production, watching them fail. We know what real looks like. Whether you're writing the cheque or building the thing, we help you get it right.
Ready to separate signal from noise?
Whether you're evaluating an opportunity or building something new, we can help.
